What is invisible? What do we not see that is right in front of us? What can we discover, or rediscover in the everyday that is inspiring, poetic, and majestic? Photography is an ideal medium to monumentalize the ordinary. In addition, the act of photographing gives us permission to look carefully, and notice small details around us. This class will examine contemporary strategies for transforming the mundane using the photographic image. By viewing examples by other artists that exemplify these strategies such as Berndt and Hilla Becher, Nigel Poor, Neil Winokur, Byron Wolfe, Penelope Umbrico and Rinko Kawauchi, students will be inspired to complete weekly projects that embody elevating the banal using techniques covered in class.
Each class will focus on specific strategies for reimagining the everyday using visual examples to illustrate techniques, and in-class exercises to inspire you. Strategies include scale, color, depth of field, repetition and grids. Students will gain a greater understanding of how even the most ordinary subject matter can make for a great photograph.
Victoria Mara Heilweil is a nationally exhibited photographic artist, curator, and educator. Her photography transforms the mundane into the sublime. She received her MFA from California College of the Arts in 1995. Her work has been included in exhibitions at the San Jose Institute for Contemporary Art, Intersection for the Arts, Southern Exposure, RayKo Photo Center, Pro Arts and PHOTO Gallery in the Bay Area; wall space gallery and Robert V. Fullerton Art Museum in Southern California; University Art Gallery at California State University, Chico; Minneapolis Photo Center; Visual Arts Center in Portsmouth, Virginia; and Washington Square Art Galleries in New York City. She has also created public and community-based artworks in conjunction with the ZERO1 Biennial in San Jose and the Bayview Opera House in San Francisco. Heilweil was selected as an Artist in Residence at the de Young Museum in 2015.View Gallery »